Park Avenue Summer is a walk back in time to an era when women were just emerging from the sexual dark ages into a generation of power, opportunities and revolution.
Alice Weiss has left her small, midwestern town in search of big dreams and opportunities in New York City. It’s the mid-60s and times are changing, particularly at Cosmopolitan, the failing magazine where Alice has landed a job. The new editor, Helen Gurley Brown has shocked everyone as the first female editor of the publication but more so with her shocking bestseller, Sex and the Single Girl. Alice soon learns that it’s a man’s world as those in power try to draw her into a scheme to sabotage Brown’s work and ultimately lead to the failure of Cosmo. Alice learns, however, that in this new world a woman can make demands and have it all, succeed and come out on top!
Admittedly I’m a child of the 60s and 70s and remember well the days of both the sexual revolution and the feminist movement. Reading Park Avenue Summer was very much like a walk down memory lane for me. There was a very clear division in my life’s timeline: a before, when women were one way, and after, when things were very different. We have women like Helen Gurley Brown to thank for that. While Park Avenue Summer is the story of Alice’s time at the magazine, there is quite a bit of historical fact throughout the book. Much of what happened at Cosmopolitan and what transpired with Brown is documented. While we look back on her with our present sense of power and women’s rights, at the time so much of what she did and wrote about was considered scandalous. Churches across America were preaching against Brown and her magazine. Men wouldn’t allow their daughters or wives to flip through the pages of it at stores, much less buy it. The only place I ever saw it was at the hair dresser’s. We went there often. 😉 Through Alice’s eyes we see the world as it is changes; we see young women like Alice growing bolder and realizing their own power and strength. That is exactly what this period was about and Rosen captures that time, the feelings of empowerment beautifully. Park Avenue Summer is, in fact, the perfect 1960s historical fiction to illustrate the evolution of women from one era to the next.
“Filled with wit, heart and verve, Rosen’s novel dazzles and empowers” ~ Chanel Cleeton, author of Next Year in Havana